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Published Tuesday, May 19, 2009

We've all been closely watching the total user number for MySpace and Facebook and trying to predict the date that MySpace's last stronghold will fall - no. 1 in U.S. social networking users. A year ago Facebook had super growth around the world, but U.S. growth was flat and we pondered the real value of all these worldwide users. At that time it would have taken Facebook more than four years to catch up to MySpace in the U.S. In January we re-ran the numbers and the trend suggested January 2010. Today that has all dramatically changed - MySpace has 70 million monthly U.S. uniques (Comscore, March 2009), less than they did a year ago. Meanwhile, Facebook has surged to 61 million U.S. users and are adding a few million more every month.

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Published Monday, May 18, 2009

Search Engine Optimization and Social Media

Search Engine Optimization and Social Media Marketing are interdependent. Incorporating Social Media into the overall web site promotion plan is imperative, as is the supporting role Search Engine Optimization and Search Engine Marketing provide for Social Media Programs.

Online business success requires all elements of SEO, SEM and Social Media to work together to achieve business objectives in today's highly competitive market. The Internet has evolved and Search Engine Optimization and Search Engine Marketing must evolve and incorporate the latest trends such as Social Media into an overall Web Site Promotion strategy.

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Published Thursday, May 14, 2009

MAY 4, 2009 - NEW YORK CITY - Sustainable Personal Mobility and Mobility-on-Demand Systems (SPM/MoD), submitted by an interdisciplinary team of students at MIT has been selected as the winner of the prestigious 2009 Buckminster Fuller Challenge. The team will receive a $100,000 prize at a conferring ceremony on June 6th, 2009 at 2pm at The Museum of Contemporary Art, Chicago followed by a reception and celebration featuring a presentation by design innovator Bruce Mau. (Photo: www.bfi.org)

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Published Tuesday, May 12, 2009

I'm reading various reports on Google's announcments about search today, and it sounds scattered and totally uninspiring. And I might add, disappointing.

Google is today a big company, and it seems to lack the resolve to go into middle age with any passion. If ever there was a time to show some exciting new features for search, this was it -- and none of it was in any way exciting.

When Google came along, the CEOs of the existing search companies didn't pay much attention. They probably didn't understand what was so exciting about Google. It was very much like the way the leaders of the minicomputer industry reacted to the early PC, at first dismissive, then with arrogance. Their products seemed to assume they would overcome the challenge, and none of them did. The only one to make the transition was IBM, and then a few years later they would try to lock in the users, and finally lose out to the new companies that had cloned their products.

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Published Wednesday, May 6, 2009

"Startup 101" is a serialized book about the thrills and spills of starting a Web technology venture. It will be a regular feature in our new channel ReadWriteStart, dedicated to profiling startups and entrepreneurs. Startup 101 is for first-time entrepreneurs who want to go through the whole startup life cycle - including raising money, building a valuable business, and making a lot of money by selling the venture or taking it public.

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Published Friday, April 17, 2009

Everyone knows that the price of going green is usually steeper than the alternative - in almost any product category. So with the recession putting the squeeze on consumer spending, are marketers becoming less enthusiastic about pushing environmentally correct products? Not according to the American Marketing Association (AMA) and Fleishman-Hillard. Their polling shows that companies are still investing in green projects and products—and they want their customers to know it.

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Published Monday, April 13, 2009

The New Energy Economy clearly cannot depend on extracting and processing ancient plants and long-dead animals.  Indeed, to truly succeed, the post-petroleum era will require a steady stream of fresh thinking about how we generate, distribute, use and store energy. Traditional ideas about generation and distribution are already being turned on their heads by the new "smart grid" paradigm; energy use is increasingly being driven by an application-level emphasis on efficiency and environmental impact; and "carbon-footprint" is becoming as important a specification as amps, watts and volts. The next logical step is to focus on broadening and redefining the notion of energy storage.

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Published Friday, April 10, 2009

"Knowledge without documentation and documentation without knowledge is worthless. The more you know, the less you owe."

The following business deductions on Form 1040 Schedule C must be thoroughly documented especially the "expenses for business use of a home (Line 30)" claimed with additional Form 8829, "car and truck expenses (Line 9)" and "depreciation (Line 13)", "travel, meals and entertainment (Line 24)".

You must keep a diary of travel expenses, appointments in a calendar to be able to answer "yes" to the two questions on Schedule C. "Do you have evidence to support your deduction?" (Y) and "If 'yes,' is the evidence written?" (Y). These records must be kept and updated within 24 hours of travel.

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