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eMarketer Articles and Newsroom Posts


Monday, July 1, 2019 9:01 pm
By 2021, more than 20% of US smartphone users will order food via an app July 2, 2019 (New York, NY) âEUR" Food delivery apps are rapidly growing in popularity, […]
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Wednesday, June 26, 2019 9:01 pm
Flat growth expected through 2022, hurting digital ad spending June 27, 2019 (New York, NY) âEUR" US auto and auto parts sales in the US are slowing, which will weigh […]
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Monday, June 24, 2019 9:01 pm
US ecommerce surpasses 10% of total retail sales for first time June 25, 2019 (New York, NY) âEUR" The trade war between the worldâEUR(TM)s two largest retail markets is taking […]
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Tuesday, June 18, 2019 9:01 pm
Growth slows to single digits June 19, 2019 (New York, NY) âEUR"  Are Americans falling out of love with dating apps? Usage is still going up, but dating app audiences […]
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Tuesday, June 4, 2019 9:01 pm
Digital video time is directly replacing TV time June 5, 2019 (New York, NY) âEUR" This year, for the first time, US adults will spend more time using their mobile […]
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Wednesday, May 29, 2019 9:01 pm
By 2021, time spent with digital video will surpass 10% of daily media time May 29, 2019 (New York, NY) âEUR" Adults in France are continuing to devote more time […]
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Tuesday, May 28, 2019 9:01 pm
Digital video reaches nearly one-third of total daily viewing time May 29, 2019 (Toronto, ON) âEUR" Media consumption in Canada has reached a tipping point.  This year, for the first […]
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Monday, May 27, 2019 9:01 pm
Instagram bucks trendâEUR"will grow by 1 minute this year May 28, 2019 (New York, NY) âEUR" FacebookâEUR(TM)s move last year to discourage passive consumption of content, especially videos, has impacted […]
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Tuesday, April 9, 2019 9:01 pm
Instagram will benefit, adding nearly 19 million users by 2023 April 10, 2019 (New York, NY) âEUR" Following its unpopular redesign, Snapchat has been struggling to gain users in the […]
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Wednesday, April 3, 2019 9:01 pm
Instagram benefitsâEUR"will cross 20 million users April 4, 2019 (London, UK) âEUR" There is an exodus from Snapchat in the UK. For the first time since its inception, the social […]
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Tuesday, January 23, 2018 8:01 pm
William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment.
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Thursday, January 18, 2018 8:01 pm
Dan Greenberg, co-founder and CEO of native advertising solutions provider Sharethrough, discusses how buyers’ increased desire for contextual targeting and native advertising will benefit premium publishers in 2018.
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Tuesday, January 16, 2018 8:01 pm
Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry.
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Tuesday, January 9, 2018 8:01 pm
Patrick Jones, global vice president and general manager of partnerships for Oracle Data Cloud, discusses how he expects agencies and brands to evolve their use of audience data sets this year.
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Tuesday, January 2, 2018 8:01 pm
Michael Tiffany, co-founder and president of ad verification and fraud prevention firm White Ops, discusses the next evolution of fraudulent practices for 2018.
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Monday, January 1, 2018 8:01 pm
Joshua Summers, CEO of linear television supply-side platform clypd, discusses the major advanced targeting trends expected to infiltrate traditional TV ad buying within the next year.
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Tuesday, December 26, 2017 8:01 pm
Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.
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Thursday, December 21, 2017 8:01 pm
Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year.
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Wednesday, December 20, 2017 8:01 pm
Christmas is not an official holiday in Japan, nor a widely observed religious holiday, but it is celebrated nonetheless in its own unique way. Here's some data that highlights Christmas in Japan.
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Tuesday, December 19, 2017 8:01 pm
Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.
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