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eMarketer Articles and Newsroom Posts


Tuesday, February 11, 2020 8:01 pm
Facebook dominates digital with nearly 60% share   February 12, 2020 (New York, NY) âEUR" As campaigning for the 2020 presidential election heads into its final months, political ad spending will […]
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Tuesday, February 4, 2020 8:01 pm
eMarketer lowers US forecast amid security concerns and competition from smartphones  February 4, 2020 (New York, NY) âEUR" While some US consumers are warming to the idea of making voice-based purchases via smart speakers, the […]
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Wednesday, January 22, 2020 8:01 pm
2020 Outlook: Mcommerce to surpass 50% of full-year ecommerce sales January 23, 2020 (New York, NY) âEUR" Strong growth in online sales over the 2019 holiday season propelled the UK retail sector past a […]
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Wednesday, December 18, 2019 8:01 pm
US Click and Collect Buyers In 2019, click and collect ecommerce sales for the entire year will jump 54.9% to reach $36.54 billion. This year, there will be 128.9 million click and […]
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Tuesday, December 17, 2019 8:01 pm
Continued adoption of connected TV is driving growth of digital video   December 11, 2019 (London, UK) âEUR" This year, for the first time, UK adults spent more time with digital media than with traditional media. By the end […]
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Tuesday, December 17, 2019 8:01 pm
Share of US adult users will drop below 75% and continue declining December 18, 2019 (New York, NY) âEUR" Competition in the home-sharing space is becoming even more fierce.  While […]
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Monday, December 2, 2019 8:01 pm
New competition will encroach on NetflixâEUR(TM)s and YouTubeâEUR(TM)s market shares December 3, 2019 (New York, NY) âEUR" Netflix and YouTube may be the video platforms US adults are watching most, […]
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Sunday, November 24, 2019 8:01 pm
November 25, 2019 (London, UK) âEUR" Facebook users in France and Germany are leaving the platform even faster than expected. For the second forecast in a row, we have downgraded […]
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Monday, November 18, 2019 8:01 pm
eMarketer raises outlook; worldwide usage to grow more than 14% this year November 19, 2019 (New York, NY) âEUR" Following a redesign in late 2017 that prompted some US users […]
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Tuesday, November 12, 2019 8:01 pm
By 2022, TV will drop below 25% of total US ad spending November 13, 2019 (New York, NY) âEUR" US TV ad spending will drop almost 3% this year, and […]
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Tuesday, January 23, 2018 8:01 pm
William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment.
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Thursday, January 18, 2018 8:01 pm
Dan Greenberg, co-founder and CEO of native advertising solutions provider Sharethrough, discusses how buyers’ increased desire for contextual targeting and native advertising will benefit premium publishers in 2018.
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Tuesday, January 16, 2018 8:01 pm
Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry.
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Tuesday, January 9, 2018 8:01 pm
Patrick Jones, global vice president and general manager of partnerships for Oracle Data Cloud, discusses how he expects agencies and brands to evolve their use of audience data sets this year.
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Tuesday, January 2, 2018 8:01 pm
Michael Tiffany, co-founder and president of ad verification and fraud prevention firm White Ops, discusses the next evolution of fraudulent practices for 2018.
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Monday, January 1, 2018 8:01 pm
Joshua Summers, CEO of linear television supply-side platform clypd, discusses the major advanced targeting trends expected to infiltrate traditional TV ad buying within the next year.
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Tuesday, December 26, 2017 8:01 pm
Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.
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Thursday, December 21, 2017 8:01 pm
Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year.
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Wednesday, December 20, 2017 8:01 pm
Christmas is not an official holiday in Japan, nor a widely observed religious holiday, but it is celebrated nonetheless in its own unique way. Here's some data that highlights Christmas in Japan.
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Tuesday, December 19, 2017 8:01 pm
Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.
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