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eMarketer Articles and Newsroom Posts


Tuesday, November 12, 2019 8:01 pm
By 2022, TV will drop below 25% of total US ad spending November 13, 2019 (New York, NY) âEUR" US TV ad spending will drop almost 3% this year, and […]
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Wednesday, November 6, 2019 8:01 pm
Tempered growth expected amid a tight calendar and economic uncertainty November 7, 2019 (New York, NY) âEUR" Despite healthy consumer spending overall in 2019, the upcoming holiday season will be affected […]
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Monday, November 4, 2019 8:01 pm
CTV advertising will surpass $10 billion by 2021 November 5, 2019 (New York, NY) âEUR" Connected TV advertising* is a small, but rapidly growing portion of digital advertising, and itâEUR(TM)s […]
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Tuesday, October 22, 2019 9:01 pm
Nearly 30% of US smartphone users will use a mobile payment app  October 23, 2019 (New York, NY) âEUR" For the first time, a generic mobile payment app is more popular than the Starbucks mobile app, which had long led the […]
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Wednesday, October 16, 2019 9:01 pm
Duopoly share will surpass 70% by 2021 October 17, 2019 (London, UK) âEUR" Google has faced three EU fines in two years. Facebook is under scrutiny for its data collection […]
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Tuesday, October 15, 2019 9:01 pm
October 15, 2019 (New York, NY) âEUR" eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex, has published its annual âEURoeGlobal Media Intelligence (GMI) ReportâEURť on key digital trends worldwide, designed […]
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Monday, October 14, 2019 9:01 pm
AmazonâEUR(TM)s share will grow while othersâEUR(TM) shrink October 15, 2019 (New York) âEUR" The growing US search ad market is dominated by Google. But Amazon and smaller players have the […]
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Wednesday, September 11, 2019 9:01 pm
India is WhatsAppâEUR(TM)s biggest market September 12, 2019 (New York, NY) âEUR" WhatsApp Status ads are coming, likely sometime in 2020. Though paid ads are just one piece of the […]
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Tuesday, August 20, 2019 9:01 pm
Hulu will surpass 40% of paid OTT subscription users August 21, 2019 âEUR" This year, 182.5 million people in the US will view content via subscription over-the-top (OTT) services, representing […]
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Tuesday, August 13, 2019 9:01 pm
August 14, 2019 âEUR" eMarketer has downgraded Facebook user growth in both France and Germany, due to declines among younger age groups as they shift their usage to other platforms. […]
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Tuesday, January 23, 2018 8:01 pm
William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment.
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Thursday, January 18, 2018 8:01 pm
Dan Greenberg, co-founder and CEO of native advertising solutions provider Sharethrough, discusses how buyers’ increased desire for contextual targeting and native advertising will benefit premium publishers in 2018.
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Tuesday, January 16, 2018 8:01 pm
Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry.
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Tuesday, January 9, 2018 8:01 pm
Patrick Jones, global vice president and general manager of partnerships for Oracle Data Cloud, discusses how he expects agencies and brands to evolve their use of audience data sets this year.
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Tuesday, January 2, 2018 8:01 pm
Michael Tiffany, co-founder and president of ad verification and fraud prevention firm White Ops, discusses the next evolution of fraudulent practices for 2018.
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Monday, January 1, 2018 8:01 pm
Joshua Summers, CEO of linear television supply-side platform clypd, discusses the major advanced targeting trends expected to infiltrate traditional TV ad buying within the next year.
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Tuesday, December 26, 2017 8:01 pm
Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.
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Thursday, December 21, 2017 8:01 pm
Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year.
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Wednesday, December 20, 2017 8:01 pm
Christmas is not an official holiday in Japan, nor a widely observed religious holiday, but it is celebrated nonetheless in its own unique way. Here's some data that highlights Christmas in Japan.
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Tuesday, December 19, 2017 8:01 pm
Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.
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