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eMarketer Articles and Newsroom Posts


Monday, May 14, 2018 9:01 pm
Beleaguered app losing users to Lyft May 15, 2018 (New York, NY) âEUR" Following a series of public relations scandals last year and the aggressive expansion of Lyft, eMarketer has […]
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Tuesday, May 8, 2018 9:01 pm
May 9, 2018 (New York, NY) âEUR" From data breaches and privacy fears to brand safety concerns related to programmatic ad buying, marketers have plenty of reasons to worry about […]
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Wednesday, May 2, 2018 9:01 pm
Smartphone market in India is the highest growing in the world May 3, 2018 (London, UK) âEUR" In India, 337.0 million people, or more than a quarter of the population, will use […]
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Tuesday, May 1, 2018 9:01 pm
Smart speakers surpass wearables in gadget race May 2, 2018 (New York, NY) âEUR" While Amazon Echo dominates the voice-enabled speaker market, its user share is slowly shrinking, as those of Google […]
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Monday, April 30, 2018 9:01 pm
May 1, 2018 (London, UK) âEUR" People in the UK will engage with media more than ever this year, but overall consumption has plateaued, according to eMarketerâEUR(TM)s latest time spent with media […]
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Wednesday, April 18, 2018 9:01 pm
The popularity of digital video is a key contributor London, 19 April 2018: This year, for the first time, adults in China will spend more time with their mobile devices than […]
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Tuesday, April 10, 2018 9:01 pm
April 11, 2018 (New York, NY) âEUR" Thanks to the massive growth of advertising on social networks and mobile devicesâEUR"two areas where native ads dominateâEUR"native advertising now accounts for more […]
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Monday, April 9, 2018 9:01 pm
April 10, 2018 (New York, NY) âEUR" eMarketer is proud to announce that Ann Marie Kerwin has been appointed head of content strategy and executive editor for its flagship product, […]
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Sunday, April 8, 2018 9:01 pm
By 2020, more than $65 billion will be spent on programmatic digital display advertising April 9, 2018 (New York, NY) âEUR" Over $46 billion will go to programmatic advertising in […]
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Sunday, April 1, 2018 9:01 pm
London, 2 April 2018: A quarter of all UK digital ad spending will go to social networks this year, according to eMarketerâEUR(TM)s most recent forecast. In 2018, marketers in the UK […]
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Tuesday, January 23, 2018 8:01 pm
William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment.
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Thursday, January 18, 2018 8:01 pm
Dan Greenberg, co-founder and CEO of native advertising solutions provider Sharethrough, discusses how buyers’ increased desire for contextual targeting and native advertising will benefit premium publishers in 2018.
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Tuesday, January 16, 2018 8:01 pm
Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry.
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Tuesday, January 9, 2018 8:01 pm
Patrick Jones, global vice president and general manager of partnerships for Oracle Data Cloud, discusses how he expects agencies and brands to evolve their use of audience data sets this year.
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Tuesday, January 2, 2018 8:01 pm
Michael Tiffany, co-founder and president of ad verification and fraud prevention firm White Ops, discusses the next evolution of fraudulent practices for 2018.
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Monday, January 1, 2018 8:01 pm
Joshua Summers, CEO of linear television supply-side platform clypd, discusses the major advanced targeting trends expected to infiltrate traditional TV ad buying within the next year.
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Tuesday, December 26, 2017 8:01 pm
Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.
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Thursday, December 21, 2017 8:01 pm
Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year.
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Wednesday, December 20, 2017 8:01 pm
Christmas is not an official holiday in Japan, nor a widely observed religious holiday, but it is celebrated nonetheless in its own unique way. Here's some data that highlights Christmas in Japan.
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Tuesday, December 19, 2017 8:01 pm
Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.
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