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eMarketer Articles and Newsroom Posts


Thursday, December 14, 2017 8:01 pm
Ivo Totev, CMO of SAP’s ERP solution, S/4HANA, discusses the challenges of delivering omnichannel digital advertising while still optimizing every channel.
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Wednesday, December 13, 2017 8:01 pm
<p>In 2017, a quarter of smartphone users will log on to Instagram at least once a month London, 14 December 2017: Facebook-owned Instagram will be used by nearly one in four [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/worldwide-instagram-users-continue-grow/">Worldwide Instagram Users Continue to Grow</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>
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Wednesday, December 13, 2017 8:01 pm
Despite years of vetting and advances in media measurement, analytics, models and attribution, Forbes research&mdash;with over 800 CMOs and 50 subject matter experts&mdash;revealed that most CMOs still struggle to quantify and communicate the value marketing creates to their leadership, peers and partners.
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Tuesday, December 12, 2017 8:01 pm
<p>Desktops and laptops attract the majority of digital ad dollars New York, NY (December 13, 2017) âEUR" In its inaugural forecast on US B2B digital ad spending, eMarketer projects that [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/b2b-ad-spending-grow-13-2018/">B2B Ad Spending to Grow 13% in 2018</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>
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Tuesday, December 12, 2017 8:01 pm
As audiences grow and platforms become more sophisticated, social media is only becoming more valuable for marketers. But as more brands invade social platforms, marketers need help optimizing their content strategy and ad spend&mdash;and that&rsquo;s where marketing technology comes in. eMarketer spoke with Yuval Ben-Itzhak, CEO of Socialbakers, about how this technology has changed to meet marketers&rsquo; needs.
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Monday, December 11, 2017 8:01 pm
<p>More than a fifth of internet users in China will use a wearable device in 2017 London, 12 December 2017: ChinaâEUR(TM)s wearables market will surpass the US this year, according [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/chinas-wearables-market-overtake-us-year/">China&#8217;s Wearables Market to Overtake the US this Year</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>
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Monday, December 11, 2017 8:01 pm
<p>Marketers embrace programmatic despite negative press, transparency concerns London, 12 December 2017: eMarketerâEUR(TM)s latest forecast of programmatic ad spending indicates that, despite recent negative press, the UK remains a market [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/programmatic-continues-grow-uk/">Programmatic Continues to Grow in the UK</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>
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Monday, December 11, 2017 8:01 pm
Lynne Koreman, CMO at CyberVista, discusses why marketing teams have to be more cognizant of the cyberthreats they face.
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Thursday, December 7, 2017 8:01 pm
While conventional channels like TV and display ads have many advantages for B2B advertisers, emerging channels and targeting tactics are becoming just as essential to their marketing mix, according to Dell's Liz Matthews.
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Wednesday, December 6, 2017 8:01 pm
<p>This year, they will spend more than half of their media day watching TV Adults in India will average 3 hours, 52 minutes per day consuming major media in 2017, [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/adults-india-spend-3-hours-52-minutes-day-consuming-media/">Adults in India Spend 3 Hours, 52 Minutes a Day Consuming Media</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>
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Tuesday, December 5, 2017 8:01 pm
<p>In 2017, 2.73 billion people worldwide will use a mobile phone to connect to the internet December 6, 2017 (New York) &#8212; Internet user penetration worldwide is on pace to [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/emarketer-updates-worldwide-internet-mobile-user-figures/">eMarketer Updates Worldwide Internet and Mobile User Figures</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>
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Tuesday, December 5, 2017 8:01 pm
Chris Victory, vice president of partnerships at demand-side platform MediaMath, discusses the applications of AI in the programmatic space.
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Monday, December 4, 2017 8:01 pm
Matthew Fanelli, senior vice president of digital at MNI Targeted Media (Time Inc.'s media planning division), explains how cross-platform video advertising can have a bigger impact on consumers while they're at home.
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Wednesday, November 29, 2017 8:01 pm
Benefit Cosmetics&rsquo; assistant manager of digital marketing, Janine Nguyen, and social media manager Angela Purcaro, talk about balancing organic and paid social campaigns.
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Tuesday, November 28, 2017 8:01 pm
JD Boffa, director of product management: advertising at eBay, talks about the role header bidding plays in the future of programmatic advertising.
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Tuesday, November 28, 2017 8:01 pm
Ryan Reed, director of innovation for TV and video at Lotame, discusses some of the challenges buyers and sellers face when shifting to connected TV and over-the-top inventory.
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Monday, November 13, 2017 8:01 pm
<p>Purchases driven by growing middle class with fondness for foreign brands London, 14 November, 2017 &#8212; A growing middle class in China with a high propensity to shop for foreign brands [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/crossborder-ecommerce-spending-china-top-100-billion-threshold-2017/">Cross-Border Ecommerce Spending in China to Top the $100 Billion Threshold in 2017</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>
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Monday, November 6, 2017 8:01 pm
<p>At least 177.7 million US adults will go online while watching TV monthly in 2017 November 7, 2017 (New York) &#8212; US consumers are spending more time with their digital [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/viewers-giving-tv-set-undivided-attention/">Few Viewers Are Giving the TV Set Their Undivided Attention</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>
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Wednesday, November 1, 2017 9:01 pm
<p>Cash is on the way out in the Middle Kingdom London, 2 November, 2017 &#8212; According to eMarketerâEUR(TM)s latest proximity mobile payment forecast, more than three-quarters (76.3%) of smartphone users [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/emarketer-projects-surge-mobile-payments-china/">eMarketer Projects Surge in Mobile Payments in China</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>
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Wednesday, October 25, 2017 9:01 pm
<p>Top 10 retailers make up nearly two-thirds of US ecommerce sales In eMarketerâEUR(TM)s first-ever forecast of the top 10 US companies ranked by retail ecommerce sales, Amazon sits at the [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/amazons-share-us-ecommerce-surpass-40-2017/">AmazonâEUR(TM)s Share of US Ecommerce to Surpass 40% In 2017</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>
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