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eMarketer Articles and Newsroom Posts

Monday, July 23, 2018 9:01 pm
Cord-cutters to jump more than 30% this year Even as traditional pay TV providers form partnerships with former over-the-top (OTT) rivals to retain customers, cord-cutting continues to outpace projections. According […]
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Thursday, July 12, 2018 9:01 pm
CompanyâEUR(TM)s ecommerce business will jump almost 30% in 2018 When it comes to the US ecommerce market, Amazon is leaving the competition in the dust. This year, the online shopping […]
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Wednesday, June 27, 2018 9:01 pm
SectorâEUR(TM)s investment will reach $23.50 billion this year June 27, 2018 (New York, NY) âEUR" The US retail industry will continue to dominate the digital ad business this year. Retailers […]
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Tuesday, June 12, 2018 9:01 pm
Square Cash distant third for P2P apps June 13, 2018 (New York, NY) âEUR" It may be one of the newest services for transferring money to a friend using a […]
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Wednesday, June 6, 2018 9:01 pm
Rising internet and smartphone use in the country fuels growth London, 7 June 2018: Retail ecommerce sales in India will climb 31.0% this year to reach $32.70 billion, according to […]
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Tuesday, June 5, 2018 9:01 pm
Competition increasing from hotels and online travel sites June 6, 2018 (New York, NY) âEUR" While Airbnb has benefited from a surge in overall digital travel bookings, its growth is […]
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Monday, May 21, 2018 9:01 pm
But user share shrinking for top players as new challengers enter market May 22, 2018 (New York, NY) âEUR" Starbucks will remain the most popular proximity mobile payment app, staying […]
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Monday, May 14, 2018 9:01 pm
Beleaguered app losing users to Lyft May 15, 2018 (New York, NY) âEUR" Following a series of public relations scandals last year and the aggressive expansion of Lyft, eMarketer has […]
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Tuesday, May 8, 2018 9:01 pm
May 9, 2018 (New York, NY) âEUR" From data breaches and privacy fears to brand safety concerns related to programmatic ad buying, marketers have plenty of reasons to worry about […]
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Wednesday, May 2, 2018 9:01 pm
Smartphone market in India is the highest growing in the world May 3, 2018 (London, UK) âEUR" In India, 337.0 million people, or more than a quarter of the population, will use […]
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Tuesday, January 23, 2018 8:01 pm
William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment.
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Thursday, January 18, 2018 8:01 pm
Dan Greenberg, co-founder and CEO of native advertising solutions provider Sharethrough, discusses how buyers’ increased desire for contextual targeting and native advertising will benefit premium publishers in 2018.
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Tuesday, January 16, 2018 8:01 pm
Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry.
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Tuesday, January 9, 2018 8:01 pm
Patrick Jones, global vice president and general manager of partnerships for Oracle Data Cloud, discusses how he expects agencies and brands to evolve their use of audience data sets this year.
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Tuesday, January 2, 2018 8:01 pm
Michael Tiffany, co-founder and president of ad verification and fraud prevention firm White Ops, discusses the next evolution of fraudulent practices for 2018.
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Monday, January 1, 2018 8:01 pm
Joshua Summers, CEO of linear television supply-side platform clypd, discusses the major advanced targeting trends expected to infiltrate traditional TV ad buying within the next year.
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Tuesday, December 26, 2017 8:01 pm
Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.
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Thursday, December 21, 2017 8:01 pm
Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year.
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Wednesday, December 20, 2017 8:01 pm
Christmas is not an official holiday in Japan, nor a widely observed religious holiday, but it is celebrated nonetheless in its own unique way. Here's some data that highlights Christmas in Japan.
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Tuesday, December 19, 2017 8:01 pm
Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.
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