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Computer News


Macworld


Saturday, August 18, 2018 9:55 am

Apple's faced a modest decline in its profit margin over a period of a few years. Must be time to overreact.

Writing for Bloomberg, Shira Ovide says "Honey, I Shrunk Apple's Profit Margins." (Tip o' the antlers to a reader in Dallas.)

R&D spending is the culprit...

How dare they invest in the future!

...and it's hard to tell whether it's being put to good use.

You mean Apple isn't detailing what it's developing?! How very surprising.

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Friday, August 17, 2018 10:35 am
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Friday, August 17, 2018 7:59 am
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Friday, August 17, 2018 5:00 am

Apps come and apps go, and sometimes we rely on an app that's been pulled from the App Store. When the inevitable time comes to switch to a new iPhone or iPad, discontinued apps typically don't flow with your backup and restore.

That's the scenario with Macworld reader Vibhu. With a new iPhone, Vibhu tried all the methods they could find of transferring a discontinued app they rely on. They wondered if they'd missed something?

Vibhu didn't say exactly which methods they'd tried, but the typical ones are:

  • It may show up in Purchases. In iOS, launch the App Store, tap your avatar account icon in the upper-right corner, and tap Purchased. You can use the Search field to see if it appears. Apps that Apple withdrew for violations of the App Store guidelines or where a developer is no longer registered don't appear here, however.
  • If you've synced with iTunes, you may have a copy of the app in your iTunes Library. These files, with an .ipa extension, remain in place even after Apple discontinued app-syncing in iTunes 12.7 for macOS. This column from earlier in the year tells you how to find these old apps and how to sync them to your iOS device--but it might not work.
  • If you never synced, you could go through the elaborate process of finding a Mac with a copy of iTunes prior to 12.7 (or finding an earlier version online you could install), sync your iOS device to it, find the .ipa file, and then use the instructions above.

Ask Mac 911

We've compiled a list of the questions we get asked most frequently along with answers and links to columns: read our super FAQ to see if your question is covered. If not, we're always looking for new problems to solve! Email yours to [email protected] including screen captures as appropriate, and whether you want your full name used. Every question won't be answered, we don't reply to email, and we cannot provide direct troubleshooting advice.

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Friday, August 17, 2018 4:00 am

When it comes to entertainment, Apple has a long and storied--if you'll pardon the pun--past. This has formed a sort of shifting triangle of power where Apple, customers, and the entertainment industry have, at various times, found themselves facing off against each other, or making unlikely alliances.

In recent years, Apple has more and more ended up making decisions that seem to closely align with the interests of its customers. That's not particularly a surprise, since the customers are ultimately who keep Apple in business, but getting entertainment companies to buy in on those moves is an equally happy development.

This bodes well for Apple itself, especially as it prepares to launch its own original video programming at some point in the not-too-distant future. Because that, as with Apple Music, is going to require customers to pony up their hard-earned money, and Apple needs to prove that it's going to do right by them. The good news is, these recent decisions make a convincing argument.

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Friday, August 17, 2018 3:00 am
A certain degree of pride comes with building out your own smart home, but there's no shame in hiring a pro.
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Friday, August 17, 2018 3:00 am
Amazon's slate of original shows has won acclaim and awards. These are our favorites.
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Friday, August 17, 2018 3:00 am

ARM just took the unprecedented step of providing a roadmap for its future CPU designs. In doing so, the company crows about how its new Cortex-A76 design delivers performance similar to Intel's U-series CPUs for thin-and-light notebooks while using a fraction of the power. 

It's a neat sales pitch for always-on, always-connected PCs, just as the Windows world starts to dabble in ARM-based laptops and convertible tablets. Some analysts are looking at ARM's roadmap and using it to fuel speculation that Apple will make its own processors for Macs.

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Thursday, August 16, 2018 12:38 pm

Gone are the days when traditional text was all you needed to market a product. With the rise of social media content, more companies are turning to video because it's visually stimulating and can communicate a product with minimal effort needed from the viewer. Let's face it: It's easy to digest a video while scrolling down your Instagram feed or Facebook timeline. Reading a full-length article? Not so much.

Companies are investing millions into high-quality video campaigns to showcase their services. This means that your company will likely need a solid video to compete. Unfortunately, whether you hire in-house videographers and editors, or outsource your video campaign to an ad agency, the results can be incredibly expensive.

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Thursday, August 16, 2018 10:50 am

If you prize portability above all else, you'll be hard-pressed to get a better laptop (at least with some decent power behind it) than the 12-inch MacBook. Unfortunately, that combination of portability and power comes with a high price tag, which was why we're happy to report that B&H is selling them for up to $200 off today in multiple variations. At the lowest end, you can get it for just $1,149, down $150 from the usual price of $1,299.

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